#1 Lowest Risk Growth Strategy?

Want a low-risk way to grow your business?

Using a strategy that rapidly converts skeptical prospects into paying customers and clients?

If so, today’s issue is for you.

If you examined the top 100 digital marketing courses released in the last twelve months, I'd confidently wager that nearly every one emphasizes traffic generation or conversion strategies.

Whether it's Pinterest promotion, persuasive writing, or telephone sales techniques, these subjects capture the most widespread interest. Why?

Because they’re appealing.

Everyone always wants the newest insight, method, or shortcut for outsmarting the competition and gaining an advantage.

The problem?

Their popularity means they’re what everyone focuses on (and tries to replicate in their own business).

Consequently, even the most innovative approaches rapidly lose their effectiveness.

Luckily, there exists a lesser-known source of leads and traffic that proves significantly simpler than social platforms or search engine optimization:

Partnerships

Whether through shared email lists or live gatherings, partnerships have powered some of the web’s biggest and fastest-growing companies.

The issue is that since few educators promote them as a viable approach, most business owners overlook them as a possibility (much less grasp how to execute them effectively).

Admittedly, this represents a deep subject we cannot fully explore in a short newsletter.

However, we can provide some examples to get your gears turning.

To begin, partnerships are extremely popular and integral to the influencer space.

For instance, I notice them frequently with the comedians I track on Instagram.

Given that many reside in proximity to one another (primarily in Los Angeles), these entertainers collaborate on comedy sketches, then distribute them across their respective IG accounts.

Through this approach, they secure immediate visibility among audiences who have already demonstrated interest in comedic content (their partner’s followers).

This exposure to their partner's audience significantly improves their chances of gaining additional followers.

Another example is medical spas partnering with skin specialists and beauty establishments. Why?

Though not universally applicable, a substantial portion of women who spend money at a beauty salon would likely consider more comprehensive treatments like those offered by med spa or with a dermatologist.

Because of that, promoting medical spa or dermatological services to beauty salon clientele offers much greater conversion potential compared to broad approaches, such as buying Facebook ads.

As yet another example, someone specializing in traffic generation would benefit from partnering with those involved in copywriting or sales.

This makes sense because generating substantial traffic becomes meaningless if visitors fail to transform into paying customers and clients.

I could go on and on with examples.

But as it concerns you, what matters for your situation is recognizing the underlying pattern and grasping how these businesses complement—rather than compete against—one another.

Though partnerships between competitors in the same industry occasionally occur, preventing market overlap makes it more logical to collaborate with non-competing businesses that target your same customer base.

This approach ensures that lead sharing between companies doesn't harm your mutual revenue streams.

On top of that, most partnerships operate through revenue-sharing arrangements.

This means that unlike traditional advertising - where you might invest hundreds or thousands without any guaranteed returns - partnerships ensure you never spend money without achieving positive returns.

This zero-risk customer acquisition capability makes strategic alliances particularly compelling.

Regrettably, there are some downsides.

Most importantly, the revenue-sharing percentages required for your partners might exceed what you'd invest through independent organic marketing, direct outreach, or paid advertising campaigns.*

*When calculated per sale.

So, depending on your profit margins, partnerships might not be viable despite their minimal risk profile.

Second, partnerships remain so uncommon that locating business owners interested in collaboration may prove challenging.

This scarcity can make it difficult to establish a steady pipeline of partners willing to do promotions with you week in and week out.

Like anything, every marketing method includes advantages and disadvantages.

Considering you could dramatically increase sales without risking initial investment, we believe the potential drawbacks justify the required effort.

Simply ensure that if partnerships generate significant business growth, you maintain alternative strategies for continued growth should your partnership efforts fizzle out.

💡 Takeaway: Partnerships can rapidly build trust and lower your Cost per Acquisition, but they also require giving up a solid chunk of revenue, relying on others’ inconsistency, and may be too scarce to fuel long-term growth.